The housing market for 2022 has already kicked off in the right direction! According to the Monthly Housing Report released in February 2022 by Realtor.com, homes sold faster in the first month of this year than last January. This indicates how strong the competition will heat up this year!
With such a strong prediction, real estate agents need to level up their marketing game to stand out from the crowd and generate more leads. These 10 real estate marketing strategies can come in handy for your growth!
10 Best Real Estate Marketing Ideas
When it comes to marketing your real estate business, there are a lot of strategies you can apply to bring qualified leads. Here are some real estate marketing ideas you can try out:
- Make a Website
The internet is a hub for everything you want – from products to services! People surf the net before buying anything. Creating a website for your real estate business gives your potential clients an understanding of what you offer.
- Apply Virtual Staging
According to a 2018 survey of 4,200+ homes, it was found that staged homes sold for 6 to 25% more than unstaged homes!
Virtual staging refers to digitally staging a home and transforming empty spaces with home decor and furniture. From chairs to rugs, anything can be virtually staged. It attracts buyers by bringing out the true potential of a property.
- Leverage 3D Rendering
3D rendering is a process of converting 3D images into 3D representations. They are created using advanced computer software, simulating real-world textures, physics, and lighting. It gives a clear picture of the property to the potential buyer.
As this method gives a good view of the property, it can attract new clients and increase profits. Moreover, it’s convenient as prospects can get a virtual 3D tour of the property rather than physically visiting the site.
- Use Drone Photography
You can purchase a drone or use drone services to get stunning shots of the property’s exterior. Photos and videos add an exciting factor to your listings. You can leverage drones and make interesting video tours or walkthroughs showing exteriors of the home.
- Build Email Marketing Campaigns
Welcome emails, testimonial emails, review emails, and promotional emails – everything adds up to make an effective email marketing strategy.
Almost 87% of marketers use email marketing in their marketing strategy. This is because emails are a great way to reach out to your audience and improve brand awareness. Moreover, emails provide a great ROI of $42 for every $1 spent.
Sending monthly/weekly newsletters develops client relationships. You can collect your potential client’s email addresses through your website or open houses. Send regular emails updating them about your upcoming events or new listings.
- Inquire About Referrals
41% of sellers who have a real estate agent found them through referrals. So if you are not asking for referrals, what are you waiting for? One way to ask for referrals is by taking a follow-up from your buyers once they have settled in their new home. Send them an email requesting a referral.
- Take Help of Social Media
Did you know that 47% of real estate businesses generate leads through social media? Social media can influence a homebuyer’s decision to a great extent, so it’s high time you use this ultimate weapon!
If you maintain an active and engaging social media presence, you successfully frame yourself as a trustable advisor. Join local groups on Facebook or LinkedIn, answer common real estate questions on communities like Quora or Reddit.
Showcase your real estate knowledge and build credibility. Create valuable content for your followers on Instagram or Twitter. Build authority in your niche by telling people you know what you are doing.
- Create Property Videos
Videos are the most powerful tool for marketing in 2022. Almost 54% of consumers prefer watching more video content!
You would be happy to know that making property videos does not have to be costly! You can use real estate videos to your advantage by making client testimonials or pitching your services.
- Display Testimonials
Previous clients are an excellent source for creating credibility and trust among new clients. If a sale goes well, get in touch with your client and collect their feedback regarding their experience while working with you. You can display their testimonials on your website.
- Start a Blog
Start blogging by creating SEO-optimized content. SEO-friendly blogs ensure you stay on the top of the search engine result page. This makes it easy for your target audience to discover you, navigate your website, and even visit your social media pages.
Conclusion
Hope these real estate marketing ideas drive positive results for you! Create a marketing plan and set goals for your marketing campaigns.
Author Bio:
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.
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